Global Sales & Marketing Kickoff - Lisbon
Program
3-Day Global Go-to-Market Kickoff
Internal Event
165 Attendees. Lisbon, Portugal
Client
Taulia
Taulia brought 165 team members from the United States, Europe, and Asia to Lisbon for a three-day Go-to-Market Kickoff focused on learning, connection, and alignment. Whoa partnered with Taulia for the fourth time, building on previous experience to ensure the program ran smoothly across venues, vendors, and time zones.
The goal was simple: create a steady, well-paced experience that let everyone focus on the program without distraction.
International programs of this scale require careful coordination. Our role was to bring clarity to the logistics, keeping the agenda flowing and every detail handled.
Scope of Work
Sourced and secured the host hotel and supporting venues in Lisbon
Built and managed the master planning timeline across time zones
Coordinated local vendors and AV production teams
Managed third-party vendors for team-building activities
Managed rooming lists and attendee logistics
Managed the run of show, keeping each session on schedule
Execution Highlights
Set internal deadlines ahead of Lisbon time zones to keep vendors on track without pressure
Quickly switched from buses to Ubers for off-site reception during heavy rain, keeping everyone safe and on schedule
Resolved hotel rooming and logistical issues within minutes through strong vendor relationships
Managed the run of show, including managing the breakout space delegation and setup and coordinated last minute changes on-site as needed
Coordinated engaging team-building experiences, including toy-making, a city-wide treasure hunt, and an eco-car challenge
Outcomes
Brought a globally distributed team into one room with clarity and structure
Allowed attendees to focus fully on the program
Delivered unique, locally rooted experiences that encouraged team connection and engagement
Demonstrated that international programs can feel organized, grounded, and manageable
Set a clear tone for the year ahead through a well-paced, thoughtfully executed kickoff
