Adobe Roadshow – New York

Program
1-Day Roadshow
External Event
110+ Attendees
New York, NY

Client
Adobe


Adobe brought their Substance Days to New York, where 110+ designers came together to learn what’s new for Adobe’s Substance 3D.

We sourced the perfect immersive venue to showcase their brand and latest features. We achieved this through thoughtful design elements, including projection mapping and vinyl.


Scope of Work

  • Venue sourcing and contract negotiation

  • Budget management to ensure all costs stayed within their $100K budget

  • Event design & management in collaboration with Adobe’s design team

  • Event management and onsite support

  • Vendor sourcing and management

Execution Highlights

  • Projection mapping & vinyl branding on the interior & exterior of Lavan Chelsea

  • Showcasing 3D printed items in gallery style displays

  • Branded Levain cookies as a tie back to the host city, New York

Outcomes

  • Exceeded attendance expectations

  • Stayed within tight $100K budget in New York during peak season

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